Since 2015, Cognitiv has been leveraging deep learning technology and data science to more accurately predict consumer behavior and understand nuance.
For pharma brands, this means:Â
• 23% uplift in View Completion Rate (VCR) using AI-driven contextual targeting​.
• 15% higher accuracy in predicting prescription refill behaviors through nuanced behavioral insights​.
• 20% reduction in cost per acquisition (CPA) for patient onboarding campaigns​​.