Reimagining Performance: How AI, Human Ingenuity, and Bold Leadership Are Reshaping Financial Services Marketing
This conversation explores how brands like E*TRADE and agencies like Mediahub are reimagining what performance marketing means, using AI not just to automate, but to unlock why certain customers are valuable and how to reach them in smarter, more human ways. It is a dialogue about redefining results, leading through transformation, and embracing innovation as disruptors in a rapidly evolving industry.
As AI transforms pharma marketing, trust and humanity remain non-negotiable. Hear from IPG Mediabrands Health and Bristol Myers Squibb as they share how they’re navigating AI innovation responsibly, with strategic support from Cognitiv, to better connect with patients and physicians across channels.
This session explores how Horizon is breaking away from the traditional mold, building a flexible, open ecosystem to deliver smarter audience solutions. Learn how they are rethinking innovation, favoring openness, transparency, and agility, to bring the best solutions to clients, not just the most familiar ones.
Traditional optimization tactics are no longer sufficient in today’s rapidly evolving digital landscape. In this session, Digitas North America's Chief Investment Officer joins Cognitiv’s Chief Science Officer to explore how deep learning is reshaping media investment strategies. Together, they will discuss how adaptive, real-time decision-making is driving performance at scale and unlocking entirely new avenues for growth.
Artificial intelligence has emerged as the defining catalyst for marketing innovation, offering unprecedented opportunities to enhance personalization, streamline operations, and unlock creative possibilities at scale. This panel welcomes marketing leaders to discuss the opportunities for embracing AI as a powerful ally that amplifies human creativity.
Your personal brand isn't just what you post online – it's how you show up, lead, and impact every room you enter. The most effective leaders align inner wellbeing with outward achievement through crystal-clear vision, valuable support systems, and daily habits that amplify both personal fulfillment and professional impact. This conversation welcomes leaders to share insights on defining their personal philosophies, building relationships with mentors and mentees, and life hacks that create sustainable success.
The boundaries that once clearly defined media channels have dissolved, creating both challenges and opportunities. The blurring lines between traditional, digital, and emerging platforms have reshaped audience engagement strategies. This panel welcomes leaders to talk about how they are defining media in 2025 and beyond and the approaches to building flexible strategies that embrace convergence while delivering results that matter.
Know Before They Do.
Intent-Based Targeting. Powered by AI.
Finally, Proof That Marketing Moves the Bottom Line.
Marketing has long promised personalization, prediction, and performance — but too often delivered proxies, personas, and metrics that don’t move the needle. That’s over.
This session explores how AI-powered intent targeting is helping marketers reach real buyers, at the moment they’re ready to act — and prove it in terms even a CFO will respect. You’ll hear from leaders using behavioral signals and predictive models not just to optimize media, but to drive meaningful outcomes: revenue, customer value, and long-term impact.
It’s not a future vision — it’s a practical shift happening now. If your marketing strategy still relies on who someone is instead of what they’re about to do, this is your wake-up call.
